How To Display Great Content Effectively Using WordPress

If you haven't heard of WordPress and what it does for bloggers by now, rest assured you are not alone. As huge as the platform has become, many are still not aware of what the platform offers people, plus how you can get the most out of your own content that you publish on your WordPress blog. Today, I am going to guide you through a few easy methods that you can use specifically with WordPress where you can increase user engagement, and user experience on your blog. Just remember however that this can be plugin intensive, so if the need ever arises for you to be able to migrate WordPress blogs from one host to another (I've had to migrate mine several times already), you may want to look at your options. OK, lets begin.

First things first, you are going to want to pick a keyword that you want to rank for in Google, and make sure that it not only appears within your content a handful of times, but also within the appropriate meta tags. The problem here is that by default, WordPress does not allow you to customize your meta tags, so you will need to rely on a free plugin such as the All In One SEO Pack, or Yoast SEO. Each does a much similar job to the other, and will allow you to, in simple terms, tick a few of the main criteria boxes that allow you to rank higher in Google.

Using WordPress, you can also insert images in your content. As much as I highly recommend doing this, I also recommend adding some kind of interactivity to your images in the way of making them click-able. You can allow images to load in a light box using a plugin, or even using the standard WordPress features, you can link them to a relevant page. I also recommend re-naming your images to something keyword rich, plus setting the right alt tags using keywords as well.

If you run a high traffic blog, you can also use many of the free banner ads plugins to display and rotate ads on your blog from which ever of the numerous advertising networks you are with. This is especially handy for those of you who are looking to monetize your blog, but more for those who are receiving a large volume of traffic. There are many influencing factors as to whether or not you should use banner ads or not.

What I spoke about today are just three simple methods that you can use. The opportunities here are endless, however with more plugins and modifications comes the need to do two things. You need to be able to backup your blog (which can be done using plugins), plus you will also need a method in place should you ever need to migrate to a new hosting account. There are many methods that will allow you to migrate WordPress blogs, and I recommend that if you go down the path of running much more plugin heavy blogs, that you learn this as soon as possible.