Recently I've been doing quite a bit of research.
I've been studying several of the world's best in
ternet bloggers, trying to figure out what got them where they are.
How were they able to have masses of loyal followers who read everything they put out?
How did they get insane amounts of traffic? How did they set up their blogs to be the most efficient lead-generation machines possible?
There were definitely a few things I found in common among all of them.
In fact, there was one thing that they all do extraordinarily that sets them apart as the seasoned veterans.
It's the way they put together their blog posts.
One look at their articles grabs and pulls you in. Even without reading a single word...
And, it's this same quality that beginners lack that make you not want to read anything they write, even before you read a single word.
After reading approximately 4 kajillion blog posts and taking notes, I came up with a list of exactly how the perfect blog post should be put together.
Just following these simple tactics (anyone can do these, whether you've been blogging for 10 years or 10 seconds) instantly makes your blog posts appear infinitely more interesting and easy to read.
And that creates readers. Obviously.
Here are the aspects of a blog post that most successful internet marketing bloggers incorporate in their posts.
The Complete Checklist for the Ultimate Blog Post
Be honest... how often do you actually read every word of a blog post? It's much more likely that you skim over until you get to a good part that you want to read.
Your blog post needs to be easily scannable so that your readers get the most from it.
#2. Sub-headlines - Basically smaller headlines throughout your post.
By having subheads, you're breaking up your content, plus allowing your readers to skip to a part that looks interesting.
#3. 2-3 Pictures - I used to use one picture for my posts, but then I realized that using more pics makes your post look more interesting.
Plus, going along with the first few points I made, it also helps to break up your article and make it appear more interesting.
#4. Use ellipses (...), bold, italics, underlines, dashes, ALL CAPS, quotation marks ("") - These devices seem to inject more personality into your posts.
Plus, they just make your post look better!
#5. At least 1 numbered or bulleted list - Seriously, I was surprised at how many successful bloggers do this in every post they write!
People love those bit-sized tidbits they can easily digest. Plus, they make it easy to skip to the one you're interested in.
#6. Encourage Comments and Shares - I like to tell my readers what I think they should comment about.
For example, with this post, I could say "What other aspects do you think should be included in the ultimate blog post? Leave me a comment and tell me what you think!"
It's that simple, yet encourages readers to participate, and they feel involved. They're more likely to come back to stay involved in the discussion.
Then, encourage them to use your share buttons.
#7. Link to Other Post - This one is very simple to do, yet helps to keep your readers on your blog a lot longer.
I've visited blogs where I just keep clicking on links to other blog posts they've written. Sometimes I have like 5 tabs open.
Seriously though, if they're reading about a specific topic, wouldn't they like even more info about that topic?
Keeping readers on your blog longer leads to more opt ins and also getting your readers to know you better. Can't beat that!
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